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VI系统即视觉识别,它拟定了企业特有的标识、色彩以及字体,自身带有感染力。在经营指引之下,借助平面设计来创设独有的企业气质,定位视觉效应。借助VI系统来表征周边环境、描述经营氛围。VI系统紧密关联着多样的环境,彼此区分并且互通,搭设信息平台。VI增添了企业应有的总体性,描绘新的形象。为此,有必要明晰VI系统特有的设计路径,探析设计价值。
VI system that is visual identification, which developed a business-specific logo, color and font, with its own appeal. Under the guidance of business, with graphic design to create a unique corporate culture, visual positioning. Use the VI system to characterize the surrounding environment and describe the business climate. VI system is closely related to a variety of environments, distinguish and communicate with each other, set up information platform. VI adds to the overall corporate demeanor and portrays a new image. Therefore, it is necessary to clarify the unique design path of VI system and to explore the design value.