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日前,国家质检总局和国家标准化管理委员会正式发布《品牌价值术语》国家标准(GB/T 29185-2012),标准已于2013年3月1日起正式实施。该标准由中国标准化研究院牵头起草,规定了品牌价值管理活动中相关术语和定义,适用于各类组织开展的品牌战略规划、定位、架构、识别、传播、评价等活动。品牌是企业和各类组织最重要的资产之一。加强品牌建设、提升品牌价值对于提升企业和各类组织市场竞争力具有重要意义。然而,品牌价值管理活动的各参与
Recently, the AQSIQ and the National Standardization Administration formally released the national standard of “brand value term” (GB / T 29185-2012), and the standard was put into effect on March 1, 2013. This standard is drafted by China National Institute of Standardization and stipulates the relevant terms and definitions in brand value management activities. It is applicable to all kinds of activities such as brand strategic planning, positioning, architecture, identification, dissemination and evaluation conducted by various organizations. Branding is one of the most important assets for businesses and organizations. Strengthening brand building and enhancing brand value are of great significance for enhancing the market competitiveness of enterprises and various organizations. However, each of the brand value management activities involved