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开拓县域市场是保险公司的战略选择,未来保险竞争的主战场在农村,积极开拓这块潜在的巨大市场,保险业将大有可为。开拓县域市场可采取阶段性的开发策略,首先,在稳步发展中心城市的同时,做大做强县域市场,树立在广大农村地区的品牌;其次,在巩固县域市场的同时,利用县域市场的效应来拉动中心城市的发展;第三,最终实现中心城市的崛起,与县域市场齐头并进、共同发展。开拓县域市场要不断提升服务品质,健全客户服务体系,广泛开展诚信教育,切实提高诚信理念,加强保险队伍建设,提高保险从业人员素质,加大宣传力度,提升县域保险的影响力。
Exploring the county market is a strategic choice for insurance companies. In the future, the main battlefield for insurance competition will be in rural areas and the potential huge market will be actively explored. The insurance industry will make a huge difference. First, while steadily developing the central city, we should enlarge and strengthen the county market and establish the brand in the vast rural areas. Secondly, while consolidating the county market, we should make use of the effect of the county market To stimulate the development of the central city; Third, the ultimate realization of the rise of the central city, go hand in hand with the county market, and common development. To open up the county market should continue to improve service quality, improve customer service system, carry out good faith education, and earnestly improve the concept of integrity, strengthen the construction of insurance team, improve the quality of insurance practitioners, increase publicity and enhance the influence of county insurance.