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由于移动互联网的发展以及智能手机的普及,微信作为一种网络即时通讯工具以其使用方便、功能丰富、消耗流量少等特点获得了大量的用户的青睐,特别是收到了容易接受新鲜事物并且是智能手机最大群体的大学生们的喜爱,微信在给大学生们带来大量便利的同时,也对大学生的思想和生活提出了许多挑战。本文主要通过分析微信对大学生的一些行为习惯的影响,以及微信的传播优势出发讨论并研究如何通过微信来引导大学生传播正能量,提高思想认识,减少负面影响。
Due to the development of mobile Internet and the popularization of smartphones, WeChat, as a kind of instant messaging tool, has been favored by a large number of users due to its characteristics of being easy to use, rich in functionality and consuming less traffic, and in particular, it has received a lot of users who are receptive to new things and are While college students love the largest group of smartphones, WeChat brings a great deal of convenience to college students and poses many challenges to college students’ thinking and living. This paper analyzes and analyzes the impact of WeChat on some college students’ behaviors and the advantage of WeChat communication to discuss and study how to guide college students to spread positive energy, improve their thinking and reduce the negative impact through WeChat.