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今年年初以来,上海的报纸相继恢复刊登中断了十多年的商品广告。读者对此议论颇多。有些读者表示对社会主义报纸刊登商品广告的作用不大理解。这里,我就所见所闻,谈谈报纸广告的作用。一提起广告,许多同志就会联想到灯红酒绿、花天酒地的旧上海,联想到资本主义国家。的确,在资本主义社会里,商品广告是资本家用来招徕生意,欺骗顾客,获取超额利润的一
Since the beginning of this year, newspapers in Shanghai have resumed the publication of commercial advertisements suspended for more than ten years. Readers talk about this lot. Some readers said that they did not understand the role of social advertising in the commercial advertisement. Here, I see what I heard, talk about the role of newspaper ads. As soon as the commercials were mentioned, many comrades would associate themselves with the glittering, old Shanghai, reminiscent of the capitalist countries. Indeed, in a capitalist society, commodity advertising is one of the capitalists used to attract business, cheat customers and gain excess profits