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据报载:日本“尼西奇”公司原是一家生产雨衣的小公司,董事长多博川先生偶尔从人口普查资料上获悉,日本每年新生婴儿250万人,他立即意识到尿布这个大企业所不屑一顾的小产品所具有的市场潜力,就算每个婴儿每年最低限度只有2条,一年就是500万条,何况还有广阔的国际市场。于是,该公司立即转产婴儿尿布,结果产品畅销国内、遍及全球。如今,该公司的尿布销量已占世界尿布市场的三分之一,多博川先生也因此成了享誉全球的“尿布大王”。
According to the report, Japan’s “Nissic” company was originally a small company producing raincoats. The chairman, Mr. Dobogawa, occasionally learned from the census data that Japan’s new baby is 2.5 million every year. He immediately realized that diapers are a big company. The market potential of small products that are dismissive even if there are at least 2 babies per year each year is 5 million a year, not to mention the vast international market. As a result, the company immediately converted baby diapers, and as a result, the products sold well in China and throughout the world. Today, the company’s diaper sales account for one-third of the world’s diaper market, and Mr. Dobchuan has thus become a world-renowned “nappy king”.