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多年来,合肥三洋注重吸收国际先进的技术开发和管理模式,又深入结合中国实际,在营销和管理上走出了一条全球化和本土化相结合的与众不同发展之路。三洋公司2013年城市市场的工作重心将是着力提升收入规模,加大“帝度”品牌影响力。首先,公司将继续巩固“三洋”品牌的影响力,在此基础上,重点加大“帝度”品牌的宣传和投入。比如在央视黄金时段投入一个亿的广告费用用于品牌推广。合肥三洋2012年2月开始在中国市场推广“帝度”品牌的
Over the years, Hefei Sanyo has absorbed a number of internationally advanced technology development and management models and integrated with China’s actual conditions. It has taken a distinctive approach to marketing and management that integrates globalization with localization. Sanyo’s urban market in 2013 will focus on improving the revenue scale and increasing its brand influence. First of all, the Company will continue to consolidate the influence of “Sanyo” brand. On this basis, the Company will focus on increasing the publicity and investment of “DiDu” brand. For example, CCTV prime time into a billion advertising costs for brand promotion. Hefei Sanyo started in February 2012 to promote “Di degree” brand in the Chinese market