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糖果企业在发展进程中,一直处于不愠不火的态势中,糖果企业数量繁多,耳熟能详的品牌也不胜枚举。据统计,我国糖果企业现有2000多家,其中年销售额500万元以上的企业230家,在糖果市场“十强”的排名中,前7位均为外资或中外合资的企业,糖果行业处于内忧外患的严峻形势之下:一方面,如美国箭牌和爱芬、意大利不凡帝等一些早期进入中国市场的外资企业,运用他们雄厚的资金实力、成熟的品牌管理经验,大力蚕食中国的糖果消费市场。另一方面,国内竞争日趋白热化:后来居上的雅客、金冠等南方沿海一代的新生力量咄咄通近:同时还有资产达5亿多元、实现跨越
Candy companies in the development process, has been in an unruffled situation, a large number of confectionery companies, well-known brands are numerous. According to statistics, there are more than 2,000 candy companies in our country, among which 230 are enterprises with annual sales of over 5 million yuan. Among the top 10 in the candy market, the top 7 are foreign-funded or Sino-foreign joint ventures, and the candy industry On the one hand, some foreign-funded enterprises that earlier entered the Chinese market, such as the American Wrigley and Irfan, the Italian extraordinary emperor, used their abundant financial strength and mature brand management experience to vigorously erode Chinese candies consumer market. On the other hand, the domestic competition has become more and more intense: the nascent forces of the southern coastal generation, such as Yackers and Golden Delicious who came from behind, are getting closer: at the same time, they have assets of more than 500 million yuan to achieve a leap forward