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说到本土广告公司的成长,这是一个既让人兴奋,同时又不免忧心的话题,兴奋是因为,在中国的广告经营额突破1000亿元大关后,现在的广告市场看起来无比璀璨,经历了20多年的成长,我国的广告市场从来也没有像今天这样活跃过。广告公司百花齐放,达到数万家,各样形态,(既有70年代就成立的北京广告公司、上海广告公司,广东省广告公司等国有广告公司,有国际的大型广告集团,有更大批的私营广告公司),各样规模(有年营业额达数亿的大型广告公司,也有初具规模并且走上良性发展的中型广告公司,而更多的是靠几个客户而苦苦支撑的小型广告公司)。这样的市场,吸引了大批的求食者,外资垂涎欲滴、本土更不
When it comes to the growth of local advertising companies, this is both an exciting and worrying topic. The excitement is that the advertising market in China now looks very bright after its advertising business has exceeded 100 billion yuan. After more than 20 years of growth, China’s advertising market has never been as active as today. Advertising companies flourishing, reaching tens of thousands, all kinds of forms, (both established in the 70’s Beijing advertising company, Shanghai advertising company, advertising company of Guangdong Province and other state-owned advertising agencies, international large-scale advertising group, a larger number of private Advertising agencies), large-scale advertising companies of various sizes (with annual turnover of several hundred million), mid-sized advertising companies that have begun to take shape and have taken sound development, and more are small advertisements that are supported by a few customers the company). Such a market, attracting a large number of eaters, foreign coveted, not even local