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POINT2013年11月6日,为期五天的国际大会与会议协会(ICCA)第52届全球年会在上海国际会议中心落下帷幕。大会期间,上海向国际会议行业的专家以及来自全球的朋友们成功展示了行业实力和城市魅力,让更多国际同行了解到了中国会议目的地的城市形象。本刊采访中,第52届ICCA年会的承办组织者上海市旅游局副局长程梅红回顾了上海市旅游局加入ICCA以及竞会和筹备过程,并通过本刊分享了上海着力打造会议目的地的成功经验。其中,ICCA年会对细节的完美把控引人深思。
POINT On November 6, 2013, the 52nd annual International Convention and Conference Association (ICCA) Global 52 Conference came to a close at the Shanghai International Convention Center. During the conference, Shanghai successfully demonstrated the industry strength and urban charm to experts in the international conference industry and friends from all over the world, and let more international colleagues understand the city image of the destination of the Chinese conference. In an interview with this magazine, Cheng Meixong, the deputy director of Shanghai Tourism Bureau, the organizer of the 52nd ICCA Annual Meeting reviewed the Shanghai Municipal Tourism Administration’s participation in the ICCA and the competition and preparation process and shared the efforts made by Shanghai to build the conference destination success experience. Among them, ICCA annual perfect control of the details of thought-provoking.