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随着社会的进步与发展,商品包装已渗透到人们生活的各个领域。人们消费意识和审美意识不断提高的普遍性,给包装设计师提出了更高的要求。本文就商品包装的图形、色彩、文字等视觉语言要素设计,如何做到整体性、统一性及和谐美,进行了全面的分析与论述。结论:只有遵循形式美法则规律,保持统一的和谐整体关系,才能达到对包装设计的视觉语言更完美有效地表达。
With the progress and development of society, commodity packaging has penetrated into all areas of people’s lives. People’s consumption awareness and aesthetic awareness of the rising universality, to the packaging designers put forward higher requirements. This article has carried on the comprehensive analysis and the discussion to how to design the visual language elements, such as graphic, color, writing and so on, how to achieve the integrity, the unity and the harmonious beauty. CONCLUSION: Only by observing the law of formal beauty and keeping a unified and harmonious overall relationship can we achieve a more perfect and effective expression of the visual language of packaging design.