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编辑是出版业的主体,在现代出版形势下,编辑应该从简单的内容加工者转变为图书产品策划者,从纯粹文字编辑转变为图书形象设计者,从营销的被动旁观者转变为营销的积极参与者。完成了这三种角色的转换,编辑才可能成为以内容产业为核心的现代出版业的中坚力量。
Editing is the main body of the publishing industry. In the modern publishing situation, editors should change from simple content processors to book product planners, from purely text editors to book-image designers, from passive bystanders to active marketing Participants. Completed the conversion of these three roles, editing can become the backbone of the content industry as the core of modern publishing industry backbone.