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儿童是世界的未来。儿童问题日益引起全球的关注和重视。1989年11月,联合国第四十四届大会通过了《儿童权利公约》。1990年9月,联合国又召开世界儿童问题首脑会议,通过了《儿童生存、保护和发展世界宣言》和《九十年代儿童生存、保护和发展世界宣言行动计划》。儿童是祖国的未来。1992年,我国发布了《九十年代中国儿童发展规划纲要》,这是我国第一部以儿童为主体、促进儿童发展的国家行动计划。今年5月,我国又制定了《中国儿童发展纲要(2001-2010年)》。新的《纲要》以促进儿童发展为主题,提高儿童身心素质为重点,坚持“儿童优先”原则,从儿童与健康、儿童与教育、儿童与法律保护、儿童与环境4个领域,提出未来10年的目标及策略措施。电视广告对儿童的影响问题,在发达国家,由于电视普及较早且广告业充分发达,出现得较早,关于这一问题的争论、研究也较早较深入较具规模,因而有关的法律法规也较完备;在我国,随着电视的日益普及和电视广告业的飞速发展,这一问题逐步显露,日渐突出,开始引起社会一些人士的关注。目前,我国儿童人数为3.7亿①,其中有相当数量每天有几个小时是在电视机前度过的,电视广告对他们有着不可忽视的影响,并且我国的电视广告对儿童的影响问题已涉及《中国儿童发展纲要(2001—2010年)》有
Children are the future of the world. The issue of children is increasingly arousing global attention and attention. In November 1989, the 44th General Assembly of the United Nations adopted the Convention on the Rights of the Child. In September 1990, the United Nations held another summit on the world’s children and adopted the World Declaration on the Survival, Protection and Development of Children and the Action Plan for a World Declaration on the Survival, Protection and Development of Children in the 1990s. Children are the future of the motherland. In 1992, China released the Outline for the Plan for the Development of Children in China in the 1990s. This is the first national plan of action that takes children as the main body and promotes the development of children. In May this year, China also formulated the “Outline for the Development of Children in China (2001-2010).” The new “Outline” focuses on promoting the development of children and focusing on the improvement of physical and mental health of children, upholds the principle of “children first” and proposes the future 10 from the four fields of children and health, children and education, children and legal protection, children and the environment Year’s goals and tactics. The impact of television advertising on children has been earlier and deeper in developed countries due to the early popularization of television and the well-developed advertising industry. As the debate on this issue has been more deeply and scientifically studied earlier, the relevant laws and regulations In our country, with the increasingly popularization of television and the rapid development of the television advertising industry, this issue has gradually become more and more prominent and started to attract the attention of some people in the community. At present, the number of children in our country is 370 million, of which a considerable number of them spend a few hours a day in front of the television sets. Television commercials have a significant impact on them and the impact of television advertisements on children in our country has been involved “China’s Children’s Development Program (2001-2010)” Yes