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说起比稿,自然是酸甜苦辣,四味杂陈。比稿虽然是业界常用的选择广告公司的手段,可众所周知“比稿”常常变成“比搞”,比的是稿外功夫,比的是关系与回扣。稿子再好,不敌关系好。因此,十之八九的比稿是黑幕重重。因此,每当接到比稿的通知时,总是陷入矛盾之中:喜的是又有一个拓展
Speaking of manuscripts, nature is bittersweet, four miscellaneous taste. Although the manuscript is commonly used by the industry as a means of selecting advertising agencies, it is generally known that “manuscripts” often become “more engaged” than manuscripts, rather than relationships and rebates. Manuscript no matter how good, not enemy. Therefore, ten out of ten competitions are shady. Therefore, whenever there is notice of a draft, there is always a contradiction: hi there is another expansion