论文部分内容阅读
美国的“水晶杯”公司和“细瓷”公司是竞争老对手了,他们分别推出的水晶玻璃高脚杯和细瓷餐具是高档的名牌餐具。在西方许多家庭的餐桌上,都习惯同时摆上这两种餐具,让他们相映成趣。有道是“同行是冤家”,这两家公司过去一直怒目而视,水火不容。但是,最近他们却经过协商,决定联合推销。“水晶杯”公司利用细瓷餐具多年在日本市场的信誉,通过联合销售活动,将其产品打入日本等国市场;而“细瓷”公司则利用“水晶杯”50％的产品销在美国的优势,使细瓷餐具跻身于美国家庭与饭店的餐桌上。结果,联合推销使双方都大幅度提高了销售额。竞争对手不光你消我长、我枯你荣,也有可能成为配合互助,相得益彰
The United States’ “Crystal Cup” company and the “fine porcelain” company are rivals. Their crystal glass goblets and fine porcelain tableware are high-end brand-name cutlery. On the tables of many families in the West, they are accustomed to putting on both types of dishes at the same time, allowing them to meet each other. The saying goes, “Peers are the same family,” and the two companies have been glaring at once and they have not been tolerated. However, they recently negotiated and decided to jointly sell. “Crystal Cup” uses the reputation of fine porcelain tableware for many years in the Japanese market, and through joint sales activities, its products are imported into the markets of Japan and other countries; while “Fine Porcelain” Company uses 50% of the “Crystal Cup” products sold in the United States. The advantage of making fine porcelain tableware on the table of American families and restaurants. As a result, joint marketing has resulted in significant increases in sales for both parties. Competitors will not only disappoint me, I will bless you, but they may also become cooperative and help each other.