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世界营销环境正随着新经济时代的兴起发生改变,以营销创新为主题的新营销革命风暴在国内外迅速掀起。本文从市场营销理念创新和市场营销策略创新两个方面,分别又从几个不同的角度进行阐述,指出我国企业高层领导应高瞻远瞩,精心策划,把营销创新工程作为企业的最重要战略来管理,结合实际进行相应的变革与创新,以适应新经济时代的要求,提高企业核心竞争力。
The marketing environment in the world is changing with the rise of the new economic era. The storm of a new marketing revolution featuring the theme of marketing innovation has rapidly started at home and abroad. This article elaborates from several different perspectives, from marketing idea innovation and marketing strategy innovation, pointing out that the top leaders of Chinese enterprises should look forward and carefully and carefully plan the marketing innovation project as the most important strategy of the enterprise, In light of the actual changes and innovations in order to meet the requirements of the new economic era and improve their core competitiveness.