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平面设计艺术是一个由“内”而“外”、由“神”而“形”循环往复、交叉互融的过程,源自中国本土的传统文化要素不仅是优秀平面设计作品的素材库,更是方法库,也是灵感源。把传统文化元素运用到平面设计中,一定是一个重新“理解——吸收——再造”的过程,而这个过程绝不能简单的重复和机械的取舍,需要具有融合传统与现代的智慧和思维,需要建立在对民族特色、文化内涵、传统理念烂熟于心,内化于胸的基础上。
The art of graphic design is a process of reciprocating and intercrossing from “inner ” and “outer ” from “god ” and “form ”. The traditional cultural elements originating from the Chinese mainland are not only excellent Graphic design works of material library, but also method library, but also the source of inspiration. The use of traditional cultural elements in graphic design must be a process of re-understanding, absorbing, re-engineering, and this process must not be simply repeated and mechanical choice. It requires the integration of traditional and modern wisdom and The thinking needs to be based on being familiar with national characteristics, cultural connotations and traditional concepts and internalized in the chest.