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地市级广播电视台是中央、省、市与基层之间信息传播的桥梁,肩负着传播上级精神、传递基层呼声的重要责任。近年来,地市级广电媒体,在发展中面临多重压力。媒体传播空间日益狭窄,节目竞争乏力。网络媒体、移动媒体的快速发展,为观众提供了更为多样和便捷的媒体信息服务,挤压了广电等传统媒体的生存空间,地市级广电媒体面临着前所未有的严峻形势,新媒体时代地市级广电媒体的转型发展迫在眉睫。
The municipal-level radio and television stations are the bridge of information dissemination among the central, provincial, municipal and grassroots units, shouldering the important responsibility of spreading the superior spirit and conveying the voices of the grassroots. In recent years, prefectural and municipal radio and television media are under multiple pressures in their development. Media space is becoming more and more narrower, competition for programs is sluggish. The rapid development of online media and mobile media provided the audience with more diversified and convenient media information services and squeezed the living space of traditional media such as radio and television. The municipal-level radio and television media faced an unprecedented grim situation. In the new media era The transformation of municipal broadcasting media development is imminent.