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有人曾经指出,过度虚张声势的广告只会令读者反胃,其作用恰好与会做广告人的目的相反,请看世界著名的生产罗尔斯罗伊斯牌汽车和喷气发动机引擎的罗尔斯罗伊斯公司为其名贵豪华轿车所做的一则完全列举事实而不做任何铺张的广告:大标题:这辆新型罗尔斯罗伊斯车在时速60英里时,最大的闹声噪音是来自电子钟。次标题:什么原因使得罗斯罗伊斯成为世界上最好的车子?一位知名的罗尔斯罗伊斯工程师说:“说穿了,根本没有什么真正的戏法——这只不过是耐心地注意到细节罢了。”一、《行车技术》主编报告:“在时速60英里时,最大噪音是来自电子钟。引擎是出奇的寂静。3个消音
It has been pointed out that excessive bluffing of advertisements will only make the reader nauseous, and its purpose is exactly the opposite of the purpose of being an advertiser. Look at the world famous Rawls Royce, a Rolls-Royce-made car and jet engine engine What the company did for its luxury limousines was a complete list of facts without any extra advertising: Headline: The biggest noise of the new Rolls-Royce at 60 mph was from an electronic clock . Subtitle: What makes Roserus the best car in the world? A well-known Rolls-Royce engineer said: ”Putting it bluntly, there’s no real trick at all - it’s just patiently Attention is paid to the details. “First, the Chief Editor of Driving Technology reports:” At 60 miles per hour, the maximum noise comes from the electronic clock. The engine is surprisingly silent.