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风雨中国路从2002年上半年开始,无论在电视、广播、路牌、报纸还是网络等各种媒体广告上,人们都可以看到或听到摩托罗拉一个新鲜的概念:MOTO全新为你。之所以启用“MOTO”这一全新品牌战略,深层次的原因是摩托罗拉已经深切感受到了其品牌形象老化的巨大危机。摩托罗拉是最早进入中国手机市场的电讯巨子,它曾经以绝对的优势占据了中国手机市场的最大份额。在模拟手机时代,没人能和摩托罗拉抗衡,那时的8900、9900手机被称为“大
Stormy China Road Since the first half of 2002, people can see or hear a fresh concept of Motorola in every type of media advertisement: television, radio, street signs, newspapers and the Internet. MOTO is new for you. The reason why enable ”MOTO“ brand-new brand strategy, the underlying reason is that Motorola has deeply felt the huge crisis of its brand image aging. Motorola is the first telecom giant to enter China's mobile phone market. It once dominated the largest share of China's mobile phone market with absolute superiority. In the era of analog phones, no one can compete with Motorola, when 8900,9900 mobile phone is called ”large