“潮牌”营销模式

• 作 者: 沈哲
• 机 构: 东华大学,
• 出 处: 明日风尚
• 发表日期: 2016年18期
• 关键词: 潮牌 服装市场 视觉营销 饥饿营销 虚拟营销 体验式营销 卡通形象 一对一营销 九十年代 服饰店

“潮牌”服饰文化是近几年亚洲服装市场上兴起的一种服饰文化。“潮牌”大多出自非常年轻的设计师之手,主要的消费群体也是年轻人。“潮牌”往往是不受太多成衣潮流的影响,把潮流打散分布到各行业各国家各角落,让所有不甘于平庸,想要表达自我,有分享精神的年轻人都可以成为“潮流”的一员。本文将对“潮牌”的营销模式做简要的归类。

“Tide brand ” Costume culture is a kind of apparel culture rising in Asian apparel market in recent years. “Tide brand ” Mostly from the hands of very young designers, the main consumer groups are young people. “Tide brand ” is often not affected by the trend of too many clothing, the trend spread across all corners of the country, so that all unwilling to mediocrity, you want to express themselves, have the spirit of sharing can become young “Trend ” a member. This article will “tide brand ” marketing model to do a brief classification.