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企业同城“德比”也称为同城竞争现象,这是指同时代在同一座城市崛起行业产品门类/企业规模/企业知名度都相近的两家甚至几家企业的追逐,如呼和浩特的伊利和蒙牛、宁波的杉杉和雅戈尔、青岛的海尔与海信等等。这种现象呈现出两种不同状态:同城相争与同城相生,通过比较性的研究分析,能给人启示和借鉴,为企业通往成功辉煌和区域经济发展的战略决策具有现实指导意义。
The “Derby” in the same city is also called the competition phenomenon in the same city. This refers to the pursuit of two or even several companies with similar product categories/enterprise scale/corporate reputation in the same city, such as Yili and Mengniu in Hohhot. Shanshan and Youngor of Ningbo, Haier and Hisense of Qingdao and so on. This phenomenon shows two different states: competing with the same city and living in the same city, through comparative research and analysis, can give people inspiration and reference for the company to achieve successful glory and regional economic development strategic decision-making has practical significance.