2002年中国传媒广告业十大现象

• 出 处: 广告大观
• 发表日期: 2003年02期
• 关键词: 广告经营额 电视广告 国家工商总局 中国广告协会 大媒体 户外广告 中国网络广告 央视招标 广告有限公司 零代理

1.上半年广告增长创新低、七年来报纸首次超电视据国家工商总局的统计,上半年全国广告经营额379.65亿元,同比增长5.2％,为历史最低。其中报纸广告经营额64.43亿元,在7年之后再次超过电视广告名列四大媒体首位。 2.广告行业结构发生调整据国家工商总局的统计,上半年食品取代药品成为广告额第一行业,机动

1. In the first half of the year, advertising growth hit a record low. In the first seven years, newspapers first made ultra-television. According to the statistics of the State Administration for Industry and Commerce, in the first half of the year, the national advertising revenue reached 37.965 billion yuan, an increase of 5.2% over the same period of previous year, the lowest in history. Of these, the advertising revenue of newspapers reached 6.443 billion yuan, surpassing that of television advertisements in the top four media outlets again after seven years. 2.Advertising industry structure adjustment According to SAIC’s statistics, the first half of the food to replace drugs to become the first industry in advertising, motorized