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80、90后新型消费群体的崛起,瓦解了过去以供为主导的营销价值链。感性消费,理性决策,品牌识别,专业化购买的消费行为使他们对地板产品的需求呈现多样化、个性化特征,产品特征需求的转变预示着地板市场细分时代正式来临。作为地板企业,怎样迎合消费者“胃口”转变?笔者认为,企业“精营”或成大势所趋。“精营”产品:以地板用户为主导满足消费者需求地板市场细分时代已来,很多地板企业在市场细分的趋势下尝试了“精营”方式。短时间内,地板行业出现了很多具
The rise of new consumer groups after 80 and 90 disrupted the past marketing value chain. Perceived consumption, rational decision-making, brand recognition, and specialized consumer behavior make their demand for flooring products diversified and personalized. The change of product characteristics indicates that the era of flooring market formally comes. As a floor business, how to cater to consumers “appetite ” change? I believe that business “refined camp ” or into the general trend. “Jingying ” products: to dominate the floor users to meet consumer demand Floor market segmentation era has come, many floor companies in the market trend of subdivision A short time, the flooring industry appeared a lot of tools