论文部分内容阅读
当直销模式进入国内时,所有人的目光都聚焦在 IT 厂商身上。毫无疑问,在我们的现念里,这种非常规出牌方式是对老牌传统渠道厂商的有力挑战,是跟还是变就要看各自的应对了。于是大家纷纷炒作 IBM、康柏等企业的一举一劝,一时间,厂商们被搞得精神紧张。然而,业内一位资深人士对此持不同意见:“直销只不过是销售的一种模式,厂商采取何种手段要视自身的实际情
When the direct sales model into the country, everyone’s eyes are focused on IT vendors who. There is no doubt that in our present concept, this unconventional way of playing cards is a powerful challenge to the established traditional channel manufacturers. Whether to follow or change depends on their own response. So we have speculation IBM, Compaq and other companies persuade one move, for a time, manufacturers have been made nervous. However, a veteran of the industry disagreed: "Direct sales are just a model of sales. What kind of measures manufacturers take depends on their actual situation