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经济的飞速发展,使商业用语和人们发生越来越多的联系。五颜六色的广告牌四处林立,抑扬顿挫的叫卖声此起彼伏,这一切都使人欣喜。但细观静听其中的用语情况,又不免让人产生阵阵忧虑。 一家大型商店鞋柜前,显赫的位置上一张黄纸黑字写着“新到各款女牛鞋、童猪鞋,欢迎选购”。看罢,不免令人啼笑皆非。既然是“女牛”、“童猪”,又何必如此大张旗鼓地“欢迎”?简略用语竟改变了人的性质,这样的广告牌何以招徕顾客?怎么推销商品?更何谈树立企业形象,文明经商!
The rapid development of the economy has brought more and more links between commercial terms and people. The colorful billboards are everywhere, and the buzzing cries come and go. All this makes people happy. However, listening carefully to the language of the situation can not help but give rise to bursts of worries. In front of a large-scale store shoe, the prominent position on a piece of yellow paper and black ink reads “New to each female cow shoe and baby pig shoe. Welcome to buy”. If you look at it, it’s ridiculous. Since it is a “female cow” and “tongzhu”, why should we “welcome” so much? The abbreviated language has changed people’s nature. Why does such a billboard attract customers, how do you promote a product, and how can you establish a corporate image? Business!