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记者:国家工商总局发出打击虚假违法广告的通告,叫停一部分名人代言广告,是什么原因?企业想对民众传达“我的产品有多好”这样的信息时,往往通过某一个名人作为形象代言人讲出来,说这产品有什么神奇的效果,或者说我到过某某医院治疗过什么病,要么用过某种药……可谓“形式多样”。但是,代言人真的去了某家医院治疗不孕症吗?显然没有,那么你的代言能有什么说服力呢?并且,广告是严禁以证明的形式出现的。在《广告法》中特别强调以“证明”形
Reporter: SAIC issued a notice to crack down on false and illegal advertising, stop part of the celebrity endorsements advertising, what is the reason »companies want to convey to the public “ my product is good, ”such information, often through a celebrity as The image spokesperson said it, what is the magical effect of this product, or what kind of medicine I have been to some hospital for treatment, or some kind of medicine ... can be described as “various forms ”. However, the spokesman really went to a hospital treatment of infertility it? Obviously not, then your endorsement can be persuasive? And, advertising is strictly prohibited in the form of a certificate. In the “advertising law” with special emphasis on “proof ” shape