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随着时间列车的不断前进,“90后”甚或“95后”开始纷纷步入社会,而这个族群在步入社会之前就已经是令各大品牌主头疼的一个群体,因为他们的思维跳跃,行踪飘忽,似乎没有轨迹可循,也就不知道用什么来吸引他们,如何来吸引他们,从何处吸引他们。所以很多品牌都是盲人摸象般的在探索,押注般的赌创意、代言人等等营销的手段,效果不好自然投入和产出不成比例,对品牌更谈不上贡献,即便效果好了,投入见到
As time goes on, the “90s” or even the “95s” have started to enter the community, and this community has become a major headache for major brands before they enter the community because they The thought of jumping, whereabouts of erratic, it seems there is no track to follow, do not know what to attract them, how to attract them, from where to attract them. Therefore, many brands are blind like touching exploration, bet gambling ideas, spokesmen, etc. marketing, the effect is not good, natural input and output disproportionate, even less contribution to the brand, even if the effect is good, investment See