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“O2O死亡名单”中的成员数量直线上升,这引发了一种思考:O2O是不是伪需求?事实上,我们或许该更客观地看待这个问题,O2O是真实存在于用户生产生活实际中的一种诉求,但是所谓伪需求的产生,正是在把真需求用程式化的语言表达,或者用商业逻辑产品化之后才有的。场景的失实才是伪需求产生的根源。场景从哪里来?当消费者需要完成从A到B的动作,可以有多种路径进行选择,可以选择距离最短的直线,也可以选择距离稍长的曲线,但在不同的主体面前、不同的
"The rise in the number of members in the list of O2O deaths raises the question of whether O2O is a fake demand or not. In fact, we should perhaps look at the issue more objectively. O2O is actually found in the real life of users However, the so-called pseudo-demand arises only after the real demand is expressed in a stylized language or commercialized with commercial logic. Scene falsehood is the root cause of the pseudo-demand. Where does the scene come from? When consumers need to do a move from A to B, they can choose from a variety of paths, choose the shortest straight line, or choose a curve with a longer distance, but before the different subjects