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当代市场经济实质是名牌产品经济;当代市场竞争,实质是名牌产品竞争,企业形象竞争。中国企业今天已站在市场竞争的交道口上,世界市场正期待着中国名牌的诞生。在长期计划经济体制束缚下,我国许多企业领导忽视了本企业气质风度和形象的塑造,因而导致产品陈旧老化,失掉市场竞争力,给企业带来的不幸。在市场经济新体制确立后,企业形象、品牌问题已在营销中占据了重要位置。许多抢先一步树立了企业形象与品牌意识的厂家,在国内外同类
The essence of the contemporary market economy is the brand-name product economy; contemporary market competition is essentially the competition of brand-name products and the competition of corporate image. Chinese companies are now at the crossroads of market competition, and the world market is expecting the emergence of Chinese brand names. Under the shackles of the long-term planned economic system, many Chinese business leaders have neglected the shaping of the company’s temperament and image, resulting in obsolescence, loss of market competitiveness, and misfortune for the company. After the establishment of a new market economy system, corporate image and brand issues have occupied an important position in marketing. Many companies have established a company image and brand consciousness ahead of schedule, at home and abroad.