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随着通信市场的快速发展,各运营商用户数日趋饱和,收入增长缺乏动力。尤其在3G快速发展后,移动互联网获得广大消费者青睐,用户使用时间、消费金额都在快速增长,并且对传统通信业务的影响有逐渐加大的趋势。哈佛商业评论2013年调查发现,用户使用智能机有65%的时间是在从事非通信类活动。根据国内数据统计,2012年国内移动电话MOU出现下降,短信业务发展也出现拐点。遗憾的是,移动互联网的核心业务
With the rapid development of the communications market, the number of subscribers in each operator is becoming increasingly saturated and their income growth is lack of motivation. Especially after the rapid development of 3G, the mobile Internet has been favored by the vast number of consumers. Users’ use of time and consumption amount have been rapidly increasing, and the impact on the traditional communications services has been gradually increasing. A 2013 survey by Harvard Business Review found that users of smartphones have 65% of the time engaged in non-communication activities. According to the statistics of domestic data, the domestic mobile phone MOU declined in 2012, and the development of short message service also showed an inflection point. Unfortunately, the core business of mobile Internet