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广告是个很有争议的话题,也是一个奇特的文化现象。广告公司或企业家们绞尽脑汁的广告,消费者却不一定欣赏;或者大家一致公认的广告却没人去买它们所宣传的产品。而一则看似平淡的广告却能把产品卖的很好!那么好的广告的标准是什么呢?
Advertising is a very controversial topic, but also a strange cultural phenomenon. Consumers do not necessarily enjoy ads that advertisers or entrepreneurs rack their brains; or they are unanimous in their ads and nobody buys the products they advertise. And a seemingly bland advertisement can sell the product well! So what is the standard of a good advertisement?