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日本的高档机车品牌远远难敌德国竞争对手。日本汽车制造巨头因此与巨额利润擦肩错过1989年,在美国市场推出雷克萨斯的一个月之前,丰田曾经考虑要播出一则电视广告,上面是德国贵族在山顶城堡里尽情狂欢。画外音庄严地宣布,主宰高端车市场近60年的德国佬们就只“剩下30天的时间可以享受了”。不过这则广告从未播出,与现实可谓如出一辙:随着日益增长的新兴市场扩大了对高档汽车需求,德国三大品牌——奔驰、宝马和大众奥迪,其主导地位反而更加巩固。而日本三大汽车制造
Japan’s high-end motorcycle brand is far more difficult than the German competitors. Japan auto giant so missed with huge profits 1989, a month before the launch of Lexus in the United States, Toyota had considered broadcasting a television commercial, above is the German nobility in the Peak Castle enjoy carnival. The voiceover solemnly announced that the German guys, who dominated the high-end car market for almost 60 years, “only enjoyed the remaining 30 days.” But the ad has never been broadcast exactly the same as reality: as the growing emerging markets have expanded demand for luxury cars, Germany’s three major brands, Mercedes, BMW and Volkswagen, have become more dominant. The three major Japanese car manufacturers