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随着市场竞争激烈化,企业越来越重视品牌形象输出和企业形象张扬。然而,现实社会已是一个传播过多(广告爆炸、产品爆炸、媒体爆炸、信息爆炸)的社会。一个企业、一种品牌欲广泛、深入地进入公众心智,难度越来越大。这就客观要求企业实施强有力的公关心理战:企业形象定位。企业形象设计策略企业形象定位的基础运作,在于
With the fierce market competition, companies pay more and more attention to brand image output and corporate image publicity. However, the reality of society is already a society that has spread too much (advertising explosion, product explosion, media explosion, information explosion). A business, a brand for a wide range of deep into the public mind, more and more difficult. This objectively requires enterprises to implement a strong public relations psychological warfare: corporate image positioning. Corporate image design strategy corporate image positioning of the basic operation is that