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近年来,越来越多的广告主开始投放更多的注意力在如何将自己的产品信息、标识、服务理念植入到各种各样的信息载体中,以达到更好的传播效果。这种与传统广告有着较大区别的广告就是隐性广告。这类广告由于其载体的丰富,具有渗透性强等特点,越来越多地被加以应用。本文试图从隐性广告的载体、特征等几方面来加以分析,以对隐性广告的运用提出一些意见与建议。
In recent years, more and more advertisers began to put more attention on how to implant their product information, logo and service concept into a variety of information carriers in order to achieve a better communication effect. This is a big difference with traditional advertising ads is implicit advertising. Such advertisements are increasingly being applied due to their rich carrier, permeability and other characteristics. This article attempts to analyze the carrier and characteristics of implicit advertisements in order to put forward some opinions and suggestions on the application of implicit advertisements.