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1999年11月24日,山东烟台海域发生海难,轮上302人仅有22名获救。作为岁末最大一次海难,“大舜”号的沉没讯惊中央,江泽民总书记、朱镕基总理、李岚清副总理亲自过问,国家有关部门、山东省委、省政府和当地驻军全力投入现场援救和善后工作。显然,这一突发事件在新闻价值上具有时新性、重要性、显著性。媒介也普遍将这三者作为自己的新闻价值取向,展开轰轰烈烈的报道声势。其中《扬子晚报》、《南京日报》在报道该事件时,另辟蹊径,运用独特的新闻价值取向,在众多报道媒体中受到读者欢迎和好评,产生了独特的传播效果。
On November 24, 1999, a shipwreck occurred in Yantai, Shandong Province, where only 22 of 302 people were rescued. As the largest shipwreck at the end of the year, the sinking of the “Dashun” signaled the central authorities, General Secretary Jiang Zemin, Premier Zhu Rongji and Vice Premier Li Lanqing personally asked that relevant state departments, the Shandong provincial party committee and the local garrison fully devote themselves to on-site rescue and aftermath jobs. Obviously, this incident is time-critical, newsworthy and significant. The media also generally regard these three as their own news value orientation and launch vigorous reports. Among them, “Yangzi Evening News” and “Nanjing Daily” reported on this event in a different way and applied unique news value orientation. They were welcomed and praised by readers in many media outlets and produced unique communication effects.