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存在问题分析目前,中小城市在户外广告的管理中存在着两个十分突出的问题：即管理无序化以及由于无序化管理所导致的户外广告资源的流失。其成因是多方面的,我们认为,主要有以下三个方面的原因：
Analysis of existing problems At present, there are two outstanding problems in the management of outdoor advertising in small and medium-sized cities: the disorder of management and the loss of outdoor advertising resources caused by the disorderly management. Its causes are manifold, and we think there are three main reasons for this: