论文部分内容阅读
设计说明:标志创意源于电视台发射塔和自贡市独特的地域文化:井盐文化、彩灯文化。标志由象征性元素:“天车”‘汉字“井”、“灯笼”、“电视发射塔”融合构成。标志代表着灿烂悠久的千年盐史和坚韧不拔的自贡精神;橙红色的轮廓形似灯笼,又如一轮朝阳,象征自贡广播电视台的美好未来;标志造型时尚大气,既有深厚的历史文化内涵,又适合电视传播推广,荧屏效果突出。
Design Description: Logo creative from the television tower and Zigong City Tower unique geographical culture: well salt culture, lantern culture. The logo consists of symbolic elements: “Crane ” “Chinese characters ” well “, ” lantern “, ” TV tower "fusion composition. The symbol represents the splendid and long history of the Millennium salt and gritty spirit of Zigong; orange red silhouette like a lantern, another round of sunrise, a symbol of Zigong radio and television station a better future; style stylish atmosphere, both deep historical and cultural connotation, Also suitable for television broadcast promotion, outstanding screen effect.