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中国是发展中国家,我国的基本国情决定了我国经济的发展不能只注重数量增长,忽略对资源持续利用的发展模式和生活方式的研究,必须以可持续发展思想为指导,制定企业的发展战略和相应政策。企业可持续发展的重要内容之一就是实施绿色营销。绿色营销是企业营销步入了集企业责任与社会责任为一体的理性化的高级阶段,因此,企业绿色营销战略的实施显得尤为重要。本文基于循环经济企业,探讨企业如何实施绿色营销战略,走一条可持续发展的道路。
China is a developing country. The basic national conditions of our country determine that the development of our economy can not only focus on quantity growth but neglect the research on the development mode and way of life for the sustainable use of resources. We must formulate the development strategy of the enterprise under the guidance of the concept of sustainable development And the corresponding policy. An important part of sustainable development of enterprises is to implement green marketing. Green marketing is the high level of rationalization that integrates corporate responsibility and social responsibility into corporate marketing. Therefore, the implementation of green marketing strategy is particularly important. This article is based on circular economy enterprises to explore how to implement green marketing strategy, take a road of sustainable development.