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在兵战中,“虚则实之”是指己方在处于不利形势时,要故意伪装成实力雄厚的样子,威慑对手,使其不敢贸然进攻,这是一种以假隐真、迷惑敌人的策略。 在现代推销中,有一种认同推销术,即如果推销员与顾客之间有着同样的经历或爱好,则双方的思想感情极易产生共鸣。但相同的经历和爱好往往可遇不可求。在这种情况下,推销员对自己的经历和爱好不妨应用“虚则实之”的策略加以一定程度的补充和修改,努力与顾客相一致,从而使双方消除隔阂,并使推销获得成功。
In the war of arms, “virtual reality” means that when one is in an unfavorable situation, one must intentionally disguise itself as a powerful person and deter its opponents so that they do not dare to attack rashly. This is a kind of falsehood and confusing the enemy. Strategy. In modern marketing, there is an identity marketing technique, that is, if the salesman and the customer have the same experience or hobby, the thoughts and feelings of both parties can easily resonate. However, the same experiences and hobbies can often be encountered. In this case, the salesman may supplement and revise his experience and hobbies to a certain extent by applying the “virtual-to-reality” strategy and strive to be consistent with the customer, so as to eliminate the gap between the two sides and make the promotion successful.