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电商平台1号店携手上海奥美推出风趣幽默的系列广告活动,幽默展现超市购物中冗长琐碎的体验,全力打造1号店网上购物新体验的品牌形象。主题为“不二之选”的系列品牌广告旨在引发消费者对食品及日用百货购物新方式的探讨,诙谐幽默的视频和平面广告以戏剧化的手法形象真实地再现了快节奏生活的都市人群在百货超市购物时经常遇到的种种困境。
E-commerce platform No. 1 store in Shanghai Ogilvy & Mather launched a series of humorous advertising campaign, humorous display of lengthy and trivial supermarket shopping experience, to create a new online shopping experience brand image. A series of branded advertisements with the theme “The Only Choice” is designed to trigger consumer discussions about new ways to shop for food and Riyongbaihuo. The humorous videos and print ads truly reproduce the fast-paced The urban population living in the department store shopping often encounter difficulties.