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竞争战略是企业战略中的业务层次战略,主要是指为了获得市场竞争优势,以便在市场上处于比较有利的竞争地位,与竞争对手相比,获得更大市场份额和更好经济效益,所做的长远谋划和指导策略。美国著名管理大师彼得·德鲁克曾指出:“对企业而言,未来至关重要,经营战略使企业为明天而战。”随着经济全球化趋势的蔓延,技术的同源、产品的同质、信息的共享,企业间的竞争愈演愈烈,驱动企业发展更趋集中在竞争战略的高下及其手段的优
Competitive strategy is a business-level strategy in an enterprise strategy. It mainly refers to the strategy of getting a competitive edge in the market so as to be in a more advantageous competitive position in the market and gaining greater market share and better economic benefits than its competitors. Long-term planning and guidance strategy. Peter Drucker, a famous American management guru, once pointed out: “For the enterprise, the future is of the utmost importance and the business strategy will enable the enterprise to fight for tomorrow.” As the trend of economic globalization spreads, technologies of the same origin, products The homogeneity and sharing of information, the intensification of competition among enterprises, driving the development of enterprises more concentrated in the competition strategy and the superiority of its means