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由于数字科技的推广以及互联网传播的高速发展,传统的新闻传播方式满足不了现阶段的形势发展,这就表明新闻传播途径的创新迫在眉睫。想要跟上目前的发展形势,就一定要了解清楚媒介融合环境下新闻传播的发展趋势。本研究的着手点是媒介融合,并且就现阶段媒体生态环境高速转变、电视新闻传播效力深入强化与合理地评价电视媒体传播效力这些层面来剖析媒介融合环境下电视新闻传播的发展趋势,主要是为了指出媒介融合环境下强化电视新闻传播效力的影响力,并且希望能够提供一些具备实际意义的参考意见给电视新闻传播行业。
Due to the popularization of digital technology and the rapid development of internet communication, the traditional modes of news distribution can not meet the current situation. This shows that the innovation of news distribution channels is imminent. If you want to keep up with the current development situation, you must understand clearly the trend of news dissemination in the context of media convergence. The research starts with the media convergence, and analyzes the development trends of the television news media in the context of media convergence based on the rapid changes of the media eco-environment and the further strengthening of the effectiveness of the television news dissemination and the reasonable evaluation of the effectiveness of the television media dissemination. In order to point out the influence of strengthening the effectiveness of television news dissemination in the media convergence environment, and hope to provide some practical reference for the television news media industry.