论文部分内容阅读
随着经济全球化与文化全球化的高速发展,东西方文化交流与传播变得日益密切,作为不同文化的文字系统,汉字系统和拉丁文系统甚至其他文字的系统经常会同时出现作为信息传播的媒介。中英文并置就是在同一个信息载体中同时出现中文和英文两种文字作为信息传达的一种手法。中英文并置是在书籍、招贴、包装、多媒体等媒介上排版中文和英文字,主要取决于字距,对齐方式和字体的风格气质、笔画细节等多方面的因素。中英文并置可以是指一个汉字或拉丁字母的变化,融合;更多的是指大
With the rapid development of economic globalization and cultural globalization, the exchange and dissemination of culture between the East and the West has become increasingly close. As a system of writing of different cultures, systems of Chinese characters and Latin or even other languages often appear simultaneously as information dissemination medium. Chinese and English juxtaposition is the same information carrier in both Chinese and English text as a way of conveying information. Juxtaposition of Chinese and English is the printing of Chinese and English characters on books such as books, posters, packaging and multimedia, depending on various factors such as the kerning, alignment and fonts’ style, strokes and details. Chinese and English juxtaposition can refer to a Chinese character or Latin alphabet changes, integration; more refers to the large