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企业形象识别系统与系统工程翁昱，高华，张方方企业形象识别系统（ＣｏｒＰｏｒａｔｅＩｄｅｎｔｉｔｙＳｙｓｔｅｍ，简称ＣＩＳ），作为当今社会最时髦的竞争策略，已在中国悄然兴起。该系统早在四十年前已风行欧美，并迅速席卷了世界发达国家。由于各国导人ＣＩ的背景...
Enterprise Image Recognition System and System Engineering WENG Yu, GAO Hua, ZHANG Fang-Fang Corporate image recognition system (CorPorateIdentitySystem, referred to as CIS), as the most fashionable competition strategy in today’s society, has quietly emerged in China. As early as 40 years ago, the system has prevailed in Europe and the United States, and quickly swept the developed countries in the world. Due to the background of CI