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随着商品经济的发展,市场机制的逐步建立和完善,我国企业的营销观念也逐渐改变。目前流行的营销观念有九种:(1)需求导向观念——原始生产或开发新产品都要以市场需求为转移;(2)多角经营观念——围绕企业最优势的中心业
With the development of commodity economy and the gradual establishment and improvement of market mechanism, the concept of marketing of Chinese enterprises has gradually changed. Currently there are nine popular marketing concepts: (1) demand-oriented concept - the original production or development of new products must be based on market demand for the transfer; (2) the concept of multi-angle business - the most advantageous business center around the industry