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红牛冠名赞助宋祖英上海大型广场音乐会,不仅体现了红牛由专场性音乐营销向大型音乐营销跨越的趋势,并暗示了其超越音乐营销,再谋营销新版图的战略意图。
The sponsorship of the Red Bull title Song Zuying Shanghai Grand Square concerts not only reflects the trend of Red Bull marketing from special music to large music marketing, but also implies its strategic intent of surpassing music marketing and then marketing the new version.