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现代奥林匹克运动会的繁荣和崛起同广播电视技术的发展密不可分。1936年,德国首次尝试用电视对奥运会进行了转播报道;1964年,日本首次用卫星电视对奥运会进行了全球直播;2008年,我国首次用高清电视对奥运会所有赛事进行了全程转播;2012年,英国首次采用立体电视技术对奥运会进行转播。可以说,奥运会不但是一场象征和平与友谊的体育盛会,更是国际一流电视媒体搭建转播报道平台,展示最先进的广播电视与网络技术,展现信息传播能力的竞技场。
The prosperity and rise of the modern Olympic Games are closely linked with the development of radio and television technology. In 1936, Germany first tried to broadcast the Olympic Games with TV coverage. In 1964, Japan first used the satellite television to broadcast the Olympic Games globally. In 2008, China first broadcast all the Olympic Games with high-definition television in 2012. In 2012, For the first time, Britain used stereoscopic television technology to broadcast the Olympic Games. It can be said that the Olympic Games is not only a sports event symbolizing peace and friendship, but also a platform for world-class television media to set up a platform for broadcasting news reports, display the most advanced radio, television and internet technologies and display the information dissemination ability.