论文部分内容阅读
营销的形式日新月异,营销的本质却始终如一——服务生活,将品牌及其内涵精神转化为极致的用户体验。精致准确的内容,是品牌与用户精神对话最佳的翻译。围绕内容核心设计媒体触点、销售渠道、传播技术,能够让营销效力事半功倍。2017年河南都市频道围绕“内容智造者、渠道搭建者、销售助力者”持续发力。《都市报道》、《都市报道扩大版》、《打鱼晒网》等品牌栏目迭代升级,《都市
The rapid changes in the form of marketing, marketing essence is consistent - service life, the brand and its content into the ultimate spirit of the user experience. Delicate and accurate content, is the best translation of the brand and user spirit dialogue. Core content around the design of media contacts, sales channels, communication technology, marketing effectiveness can make a multiplier. 2017 Henan city channel around the “content-makers, channel builders, sales booster ” sustained force. “City Report”, “Urban News Edition”, “fishing sun net” and other brands section iteration upgrade, "city