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随着用户移动和联网(支持上网)的设备越来越普及,在其上运行的各种应用程序也开始层出不穷。应用程序是新的消费服务接口和内容的接入点。联网设备的穿透力,特别是智能手机,在消费者对传统媒体(例如电视、广播和平面媒体)之外的内容需求的推动下,为新媒体的发展、分销和货币化环境,即应用程序的生态系统奠定了基础。本文首先将介绍联网应用程序的生态系统的背景,阐述各种联网设备的市场发展情况,不同设备平台之上的应用程序的分类和用法,应用程序的发展趋势以及应用生态链中各种利益相关者的货币化和盈利策略,最后分析了各种应用程序的商业模式。
With the increasing popularity of mobile and networked (Internet-enabled) devices, applications run on it are beginning to emerge. An application is the access point for new consumer service interfaces and content. The penetration of networked devices, and in particular smartphones, drives the development, distribution and monetization of new media driven by consumer demand for content beyond traditional media such as television, radio and print media, ie applications The ecosystem of programs laid the foundation. This article will first introduce the background of the ecosystem of networked applications, elaborate the market development of various networked devices, the classification and usage of applications on different device platforms, the development trends of applications, and the various interests in the application ecosystem Who monetize and profit strategy, the final analysis of a variety of applications business model.